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Design Week

AF Reflect’s experience

DESTROYED - Breaking Boundaries, Shaping Futures!

AF Reflect celebrates Italian craftsmanship during the Design Week with a special pre-launch of “Destroyed” Collection and showcased in an immersive exhibition through a blend of the world of art, music and design. An event dedicated to all humans, to raw and authentic beauty.

REFLECT YOUR SOUL


The installation, collection, and event DESTROYED are not simply isolated artistic expressions, but rather reflections of a larger concept.

They embody “the concept of destruction and the resilience that emerges in moments of crisis, similar to the fragments that remain after the eruption of a volcano.” In a world facing unprecedented challenges, this event reminds us of the beauty that can emerge even from the ashes of chaos. In this con-text, the musical selection takes on a crucial role.

REFLECT YOUR IDENTITY

The sound was curated entirely by artists from the underground electronic music scene, including Francesco Del Garda, Born in 1986, E/tape and Innerlakes, with a selecta of ambient music created specifically  for the event.

The musical selection not only provided the sound accompaniment, but also contributed to shaping the atmosphere and emphasise the theme of resilience and rebirth.

 

REFLECT YOUR VISION

In addition to the musical component, the culinary experience will be another key element of this extraordinary event.

Chef Eva Che, with Chinese roots and a deep knowledge of Guangdong culinary traditions, brought to the table a bespoke menu featuring her signature dishes from CheHub’s kitchen.

Combining traditional Chinese techniques with a modern approach, Chef Eva transformed the dining experience into a unique sensory journey, perfectly in tune with the theme of the event.

This extraordinary experience fits like a jewel in the broad landscape of contemporary art and design, offering a unique opportunity to immerse oneself in the intersection of music, aesthetics, and culture.